About us

Our motto, Nicest Day of the Year, was coined one day in 2022 when one of our founders walked outside of our college house and shouted at the top of his lungs "it's the Nicest Day of the Year!" Kyle would continue to make this statement on days that were 75 and sunny and even cold and rainy. Just saying these words our whole house of 6 guys the energy to get up and make something out of our day. This mentality would lead us to create a brand to share the message that it's always the Nicest Day of the Year for something and to get up and enjoy every single day like it is the actual Nicest Day of the Year!